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Coca-Cola Lens is an insights-based platform designed to highlight relevant trends and help our partners anticipate and meet evolving consumer demands. Coca‑Cola Lens launched earlier this year with a library of 16 thought leadership articles that explore the nuances of shopper behavior, with big-picture macroeconomic context, and forward-looking insights. The articles, authored by internal subject matter experts at Coca‑Cola and supplemented by data from proprietary internal tools and credible third-party sources, tackle timely topics including the growth of premium water, the purchasing power of the multicultural consumer and impact of digital ordering technologies.
The platform also offers revenue-driving guidance on everything from optimizing restaurant menus to curating cold vault inventories. Digestible, quick-read pieces are brought to life visually with charts, graphics and images. Four to six new articles are added each quarter based on input from Coca‑Cola customers and associates.
Visit Coca-ColaLens.com to learn more!