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The latest innovations we are sampling in the booth this year.
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BODYARMOR Perfect Pop
In July, BODYARMOR Sports Drink launched Perfect Pop, an exclusive limited-time new flavor created in collaboration with YouTube’s Dude Perfect. Inspired by classic cherry and berry ice pops, this beverage is the first co-created product in BODYARMOR’s history. The Dudes played a key role in the process, from testing flavors to designing the label and developing the go-to-market strategy. |
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Coca-Cola Orange Cream
Coca-Cola® Orange Cream is the delicious taste of Coca-Cola® infused with refreshing orange and smooth, creamy vanilla flavors. Available in both Coca-Cola® Orange Cream and Coca-Cola® Zero Sugar Orange Cream varieties starting in Q1 2025, this flavor was crafted in response to consumer demand for the iconic and nostalgic taste of orange cream. |
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Coca-Cola® OREO™ Zero Sugar
Coca-Cola® OREO™ Zero Sugar Limited Edition features a captivating design with its sleek packaging, adorned with the signature OREO® cookie embossment and stacked Coca-Cola® bottles. With each sip, fans can savor the smooth fusion of a refreshing Coca-Cola® taste with flavorful hints inspired by OREO® cookies, creating an unparalleled experience from these new-found besties. |
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Sprite Chill
Launched in April, Sprite Chill features an elevated sensorial effect that leaves a cool mouthfeel after consumption, with a cherry-lime flavor twist – the number one flavor among those who enjoy sparkling soft drinks. The breakthrough cooling technology goes beyond flavor innovation to create the ‘coldest Sprite ever1. Originally launched as a limited-time offering, Sprite Chill’s success has landed it a spot in the permanent lineup and also a CSNews Category Captain Award win. Numerator, Shopper Metrics, Trademark data, Rolling 13 Weeks, 2022 vs 2021 |
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Sprite + Tea
LLaunching next spring, Sprite + Tea is a refreshing blend of Sprite’s iconic lemon-lime taste and crisp iced tea flavors. Developed through multiple rounds of consumer research, this innovation capitalizes on the viral trend of Sprite and tea bag mixing, which garnered national media attention and more than 121 million views on social media. Sprite + Tea will be available in both full-sugar and zero-sugar options and offer a satisfying, Sprite-forward experience with the distinct flavors of tea. |
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Sliim Can Designed for today’s trend-conscious shoppers, especially young consumers who find traditional 20oz bottles too large, are Coca-Cola’s Sliim Cans. These cans cater to an on-the-go lifestyle, align with high-impulse buying habits and are particularly appealing to Gen-Z, who often pair soft drinks with snacks. Research shows 91% of consumers are drawn to their unique design, making them a strong choice for grabbing attention and boosting sales. With the rising interest in soccer in the U.S. across Gen-Z, sliim cans will be a key vehicle for driving recruitment and engagement around the 2026 FIFA World Cup. |
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Topo Chico Sabores
Topo Chico Sabores will launch two new flavors in 2025: Raspberry with Lemon and Tropical Mango. The additions bring a vibrant twist to the brand’s premium sparkling water collection, offering crisp bubbles, real fruit juice and a refined taste experience with no added sugars. Available in slim cans for on-the-go convenience, these new flavors continue Topo Chico’s tradition of delivering refreshing, high-quality options that cater to evolving consumer tastes. Topo Chico Sabores earned the 2024 Convenience Store Decisions Hot New Products Award. |
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POWERADE XTRA SOUR
Coming off the heels of a successful limited edition run in 2024, POWERADE Sour is returning to market in 2025 and kicking it up a notch. Introducing POWERADE Xtra Sour, the next rendition of POWERADE’s line of sour flavors, with new flavors that are even more sour. POWERADE will be bringing an XTRA boost of sour flavor to its lineup of flavors including: Peach Pucker, Grape Shocker and Cherry Kicker. |
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